Transforming Dry January into High January
Why More Americans Are Exploring Cannabis-Infused Beverages
Dry January has long been a tradition for people looking to take a break from certain beverages, reset their habits, and start the year with a new mindset. But in 2025, a new trend is emerging—High January. According to data from the STIIIZY Dry January Consumer Trends Report, the STIIIZY Dry January Behavioral Insights Study, and the STIIIZY Dry January Market Analysis, which were conducted in partnership with DKC Analytics, 83% of Americans believe Dry January should allow for the consumption of legal THC or cannabis products.
With STIIIZY Seltzer leading the way in hemp-infused beverages, it’s clear that a California Sober lifestyle—opting for cannabis instead of other substances—is gaining momentum. But why are so many making the switch?
The Shift in Consumer Choices
According to the survey, the top three reasons people are participating in Dry January this year are:
✅ Seeking a different lifestyle choice (66%)
✅ Financial savings (52%)
✅ Adjusting personal habits (41%)
Data from DKC Analytics indicates that 50% of respondents are seriously considering or definitely participating in Dry January 2025, and another 28% are open to the idea. Additionally, 64% of those considering participation plan to continue limiting certain beverages beyond January.
Meanwhile, 60% of respondents agree that consuming hemp-derived beverages during Dry January makes it easier to follow through with the challenge.
While traditional beverages have their own effects, cannabis-infused alternatives like STIIIZY Seltzer offer a different kind of experience—one that can fit into social occasions and personal routines without some of the typical drawbacks.
California Sober: A Growing Movement
The idea of being California Sober, where individuals explore cannabis instead of certain traditional substances, is no longer just a niche trend. The survey found that:
➡️ 78% say going California Sober aligns with their lifestyle preferences.
➡️ 78% also believe it’s a favorable choice for personal enjoyment.
➡️ 69% think it's more cost-effective.
➡️ 66% believe it helps maintain strong social connections.
Additionally, 65% of respondents say that hemp and cannabis products are replacing traditional beverages in some cases, and 62% believe intoxicating hemp products will eventually become a larger part of the market.
Why More People Are Choosing THC Beverages
For many, exploring THC-infused beverages isn’t just about avoiding certain effects. It’s about trying something new. The survey found that:
🔹 87% of those increasing their cannabis intake in January say they’re doing so for personal reasons.
🔹 81% believe cannabis-infused beverages are more cost-effective than other choices.
🔹 80% think THC is a suitable option during the winter months.
🔹 85% of respondents believe going alcohol-free or California Sober would provide at least one positive outcome.
With STIIIZY Seltzer’s lineup of low-calorie, low-sugar beverages, consumers now have a refreshing alternative that fits seamlessly into various lifestyles.
Meet STIIIZY Seltzer: The Perfect Dry January Swap
STIIIZY has crafted a delicious hemp-infused beverage that delivers a light, social experience. Available in four tropical-inspired flavors—Strawberry Kiwi, Watermelon Wave, Caribbean Breeze, and Mango Tango—STIIIZY Seltzer is a refreshing choice for Dry January and beyond.
💧 Low-calorie, low-sugar
🍹 Refreshing & flavorful
🎉 Ideal for social settings
If you're ready to elevate your Dry January experience, explore STIIIZY Seltzer at www.stiiizyhemp.com and discover a new way to unwind—on your own terms.
The Future of Social Beverages
The data is clear: Americans are redefining their beverage choices. As more people look for new, cost-effective, and enjoyable options, THC beverages are becoming a key part of the evolving social scene.
With STIIIZY Seltzer, you don’t have to miss out on the experience of Dry January—you just get to enjoy it in a new way. Cheers to new traditions and High January!
References
FAQs
High January is an emerging trend where individuals participate in Dry January while incorporating legal THC or cannabis-infused beverages as an alternative to traditional options.
California Sober refers to a lifestyle choice where individuals choose to consume cannabis while avoiding other substances. This approach is gaining popularity among those looking for new ways to enjoy social experiences.
DKC Analytics is a research and insights firm that partnered with STIIIZY to conduct consumer studies on Dry January trends, consumer behaviors, and market shifts. Their data provides valuable insights into evolving lifestyle choices.
Yes, STIIIZY Seltzer is made with hemp-derived cannabinoids that comply with federal regulations. However, legality varies by state, so always check your local laws before purchasing.
STIIIZY Seltzer is available at select retailers and online. Visit www.stiiizyseltzer.com to find out more about purchasing options near you.
STIIIZY Seltzer is available in four tropical-inspired flavors: Strawberry Kiwi, Watermelon Wave, Caribbean Breeze, and Mango Tango.
The content provided on this blog is for informational purposes only and is not intended as professional medical advice, diagnosis, or treatment. Please consult with your healthcare provider and local laws before purchasing or consuming cannabis.
