Cannabis Legalization in Missouri: 2024 Guide

We are thrilled to bring our STIIIZY products to Missouri, marking a pivotal moment for both our brand and the state’s rapidly evolving cannabis industry. As the Show-Me State continues to establish itself as a key player in the national cannabis landscape, our entry brings new opportunities for consumers and reinforces Missouri’s growing reputation as a hub for high-quality cannabis products.

Cannabis Legalization in Missouri

Missouri's journey from strict anti-cannabis laws to embracing both medical and recreational use has been nothing short of remarkable. This shift highlights evolving cultural attitudes and an increasing recognition of the potential economic, social, and health benefits that legalization can bring.

Medical Marijuana in Missouri

Missouri’s path to cannabis legalization began in 2014 with the passage of HB 2238, which only permitted the use of CBD oil for patients with intractable epilepsy. This initial legislation was a small but significant step, signaling a shift in the state's approach to cannabis. 

However, it wasn’t until 2018 that Missouri made a more substantial leap forward with the approval of Amendment 2. This amendment legalized medical marijuana for patients with qualifying conditions to access cannabis for therapeutic purposes.

The introduction of medical marijuana in Missouri was met with much support and celebration, reflecting a growing awareness of cannabis as a legitimate medical treatment among Missourians. These initial medical cannabis regulations were strict and highly regulated to ensure safety and compliance.

Recreational Cannabis Legalization in Missouri

In 2022, Missouri voters approved Amendment 3, legalizing adult-use cannabis and making the state the latest to embrace full legalization. This amendment was an absolute game-changer, opening the doors for anyone 21+ to purchase and use cannabis legally. The legislation also included the expungement of past cannabis-related convictions, beginning to address some of the social justice issues tied to the war on drugs.

The approval of Amendment 3 was a clear signal that the people of Missouri were ready to fully embrace cannabis, not just as a medical treatment but as a part of everyday life. It also positioned Missouri as a key market in the national cannabis industry, attracting interest from major players and why we wanted to enter the market.

The Current State of Missouri’s Cannabis Market

Market Dynamics and Growth Potential

Missouri's cannabis market is poised for significant growth. Since the legalization of recreational cannabis in February 2023, Missouri has generated more than $64 million in tax revenue. Coupled with nearly $300 million in medical marijuana sales last year, the state has surpassed $1.4 billion in total cannabis sales.

According to the Missouri Cannabis Trade Association, dispensaries continue to sell a combined nearly $4 million worth of products on a daily basis. The association had predicted sales would exceed $1.3 billion for the year, driven in large part by first-time buyers, particularly those in older cohorts including Baby Boomers and Gen Xers. Products such as edibles, tinctures, and vape pens are particularly popular, reflecting broader trends in the national cannabis market.

The introduction of our STIIIZY products into Missouri’s market is expected to tap into this demand, offering consumers a range of premium products that align with these preferences. Our reputation for quality and innovation is likely to resonate with Missouri’s cannabis consumers, who are increasingly looking for products that offer a consistent, premium experience.

Regulatory Landscape

Missouri’s regulatory framework for cannabis is designed to ensure that the industry operates safely and responsibly. The state has established a comprehensive set of rules governing everything from cultivation and processing to distribution and retail. These regulations are enforced by the Missouri Department of Health and Senior Services (DHSS), which oversees the state’s cannabis program.

The state has only issued a limited number of licenses for cultivation, manufacturing, and dispensary operations, creating a highly competitive environment for businesses. These licenses come with strict requirements, including security measures, product testing, and labeling standards. Compliance is closely monitored, with violations potentially leading to fines, license revocation, or other penalties.

Social equity is also a significant aspect of Missouri’s cannabis regulations. Amendment 3 included provisions to promote social equity in the industry, aiming to ensure that communities disproportionately affected by the war on drugs have opportunities to participate in the cannabis market. These programs include assistance with licensing applications, access to funding, and support for minority-owned businesses.

Cannabis Events in Missouri: Celebrating the Culture and Industry

Missouri's cannabis scene is vibrant, not just in terms of market growth but also through a variety of cannabis-focused events that bring together enthusiasts, industry professionals, and advocates. These events play a crucial role in fostering community, promoting education, and showcasing the latest products and innovations.

One of the major annual events is the Missouri Cannabis Festival, which celebrates the state's cannabis culture with a blend of music, art, and education. This festival provides a platform for local businesses to showcase their products and offers attendees the chance to learn more about cannabis through workshops and panel discussions.

In St. Louis, MJ Unpacked is a must-attend event for cannabis professionals, scheduled for November 5-7, 2024. This business-focused event brings together retailers, brands, and investors for three days of networking, education, and deal-making. MJ Unpacked is known for its intimate, curated environment that fosters meaningful connections and business opportunities.

Another key player in Missouri's cannabis event scene is MoCannTrade, an organization dedicated to supporting and advancing the state’s cannabis industry. MoCannTrade hosts a variety of events throughout the year, including conferences, networking events, and educational seminars designed to keep industry stakeholders informed and connected.

The St. Louis Cannabis Expo, happening soon, is a large-scale event that attracts thousands of attendees, including consumers, business owners, and policymakers. The expo features a wide range of exhibitors, from product manufacturers to service providers, and offers educational sessions on topics such as compliance, cultivation, and marketing.

In the heart of Missouri’s harvest season, Croptoberfest—Missouri’s Best Cannabis Festival in Urich, MO—is a unique celebration that highlights the state’s growers and their products. This festival, set during the harvest time, offers live music, vendor booths, and a relaxed environment where cannabis enthusiasts can connect and celebrate the season’s bounty.

Looking ahead to 2025, the 4th Annual Mid-Mo Canna Expo is scheduled for April 19-20 in Columbia, MO. This event is a comprehensive showcase of Missouri’s cannabis industry, featuring exhibitors, speakers, and networking opportunities for everyone from growers to consumers.

Finally, the Smokey River Entertainment District 420 Fest is a standout event held annually, bringing together cannabis culture and entertainment. Past events have featured performances by major artists like Wiz Khalifa, making it a major draw for both music lovers and cannabis enthusiasts. The festival combines live music with a celebration of cannabis, creating an experience that is both entertaining and educational.

These events are not just celebrations—they are integral to the growth and development of Missouri's cannabis industry, offering platforms for education, networking, and community building.

Famous Stoners from Missouri

Missouri has produced several notable figures with connections to cannabis culture. Brad Pitt, a Springfield native and one of Hollywood's most recognized actors, has openly discussed his cannabis use, particularly during the early years of his career when it helped him manage the pressures of fame.

Similarly, professional wrestler and actor Randy Orton, who hails from St. Louis, is known for his marijuana use, and continues to thrive as one of WWE's most enduring and popular stars. St. Louis rapper Nelly is known for smoking weed, and has referenced cannabis numerous times in his music and is closely associated with hip-hop culture. Additionally, country singer-songwriter David Allan Coe, who was raised in Missouri, has referenced Willie Nelson and cannabis in his music and embodies the outlaw image frequently linked with cannabis culture.

STIIIZY’s Strategic Entry Into Missouri

Why Missouri?

Our decision to enter the Missouri market is strategic, reflecting our company’s recognition of the state’s growing importance in the national cannabis landscape. Missouri offers a unique combination of a rapidly expanding market, favorable legal conditions, and a consumer base that is increasingly open to exploring new cannabis products. Our Missouri fans deserve access to our beloved STIIIZY cannabis experience.